Fade away

The small stuff that you buy at the store becomes popular and a lot people keep wearing it for swag. But after a while it keeps fading away. It is like things are not important or cool anymore. Or people don’t use it anymore and prices still count if it is cheaper or if it does last longer? Or if it is better? I don’t know do people even care if they lose it because the old one will faded away and they are not popular anymore but some are stupid or new to but things do change over time. Keep fading away, fading away.